Introduction To The Tactical Nation Expo 2025

A warm welcome from the Tactical Nation. A competition series launching to bring a new and exciting option to the sport shooting arena, We aim to be different, a little "out there" with a firm goal to not only provide a new option to the current market BUT create something exciting to attract an entirely new clientele.

An Expo at every event means visitors, athlhey can view an action-packed event, explore the pioneering brands and products and catch a burger at the same time. 

We are making the event alcohol free in its entirety. No exceptions. 

We are determined to create a family friendly event showcasing safe firearm usage with a healthy lifestyle.

Customer Experience

For brands and products, the same Expo style format is getting stale, it’s boring, you are walking around the same circle every year, costs to exhibit are exorbitant for new brands and products. What you land up with is the same brands with updated models in the middle of a hall. Annually. How fun…or rather how monotonous. 

Now we have a choice:

The Tactical Nation Customer Experience involves:

Entering a venue, you can hear the action, the sound of guns, the sweat and grit of athletes going balls to the wall to beat the clock as they compete in the Tactical Nation.

You can smell the action as burning gun powder wafts through the air blending with the aroma of food our vendors are cooking. 

Then turning around, our Vendor Village is packed with the very brands and products they are seeing in action.

Visitors, Spectators and potential athletes can now look, touch and feel and they can even have a demo, what I can fire it too? 

Suddenly the chance of hooking that new customer increases 1000%. 

Suddenly the user experience creates loyalty.

Suddenly they want to return next year and even better,  they want to sign up at their local club and get involved!

The young kids have activities, we going to be creating a Nerf Gun challenge and for those testosterone filled 16-year-olds, who have been dragged away from Fortnite: I can fire a real rifle?

Yup son, have a go!

That’s The Tactical Nation.

EXPO LAYOUT 

This is very much venue dependent but on the whole we will be doing our best to keep the layout the same at all the events:

Firearms with Demo Bays 

Fitness brands and products

Precision Rifle

Tactical Gear, Apparel and EDC 

Hunting Area

Outdoor Living including Camping, Overlanding and 4x4.

Nosh Pit

The Basics are below

The stands and size of the areas was important for us. We are limiting the expo to 60 vendors in total:

Associations and NPO's - 5 in total

An invite will be extended to the associations who represent the industry to exhibit free of charge.

Other event organisations - 5 in total 

An invite will be extended to the organisers of other competitions to exhibit free of charge.

40 Expo Vendors with a 8 x 8 Metre open stand.

Design and layout is completely up to the brand, we want every brand to get creative and make it exciting for the visitor.

Live Demo Bays - Total to be determined

This will be filmed by our crew as a series for Tactical Nation TV.

Live Demos will be booked and form part of the Expo event program and announced.

Live Demos will be booked with our marketing team and time slots allocated.

Companies will be able to brand the bays, set up their own COF and each demo will be for an hour period. 

Brands will be able to book one slot when they book for the Expo. We will then provide an opportunity to book more slots if available. 

Reason: We want as many brands showcasing their products as possible.

We challenge the brands to create something special. 

As a minimum we will have the following slots available:

Friday - Two Slots 

Saturday - 4 Slots

Sunday - 4 Slots 

Nosh Pit - Food Trucks - 10 in total

Cooking must be with gas only.

The Tactical Nation Sponsor Bay

Stands reserved for sponsors and partners of the The Tactical Nation

Next up in the series will be our Sponsorship Opportunities.